Sustainability Business Model for Wine SMEs

USEWINE is an Erasmus+ - Key Activity 2 project launched on Oct. 21st 2014 In Limassol and will run until Aug. 31st 2017. Ten partners from eight EU countries (Cyprus, France, UK, Portugal, Austria, Poland, Romania and Spain) have joined forces in this adult education project to deliver a sustainability proposition to the Wine industry.

The project aims to apply a business model on Wine SMEs in order to ensure their sustainable growth. The business model to be applied is called Triple Bottom Line (TBL) and is based on the concept that the bottom line for every enterprise should not be just one, meaning the profit, but three. Profit remains one of the significant bottom lines, but the planet (environmental bottom line) and the people (social bottom line) are equally important.

The project entails the establishment of a baseline of the current situation. In order to measure the impact of the project activities, it is important to gather solid information on what policies related to TBL are actually in place by the two target groups, the Wine SMEs and the local authorities. The consortium will run questionnaires in all partner countries to mark the starting point and assess how these established policies are perceived by the environmental and social stakeholders.

The project will then train 20 qualified trainers/consultants from the partner countries on how to assist the Wine SMEs and local authority leaders to incorporate into their strategy more TBL elements, how to monitor and measure results. The trained consultants will then trained themselves an identified number of leaders from both target groups on how to implement their TBL strategy. Throughout the implementation stage, the leaders will receive coaching and mentoring from the trained consultants in order to manage change within their organisations.

The last act of the project calls for measuring the impact of all project activities. A new questionnaire will assess the effectiveness of their TBL strategy within their organisations that were examined at the beginning of USEWINE as well as how this is now appreciated by the environmental and social stakeholders.

The results of the project will be presented at an international conference in Zaragosa (Spain) in late June 2017. More information can be found at